Social Media B2B in action

Social Media B2B in action.

This article shows how IBM has been at the forefront for a long time, although it may not be widely known or appreciated. Another tale-telling story is this clip with Jon Iwata, IBM Senior Vice President Marketing and Communications from the Kenneth Owler Smith Symposium 2010 on how companies and their communications staff must adapt to make the best out of the great potential – for success as well as for disaster – of employee activity in social media and the blogosphere.


Author: TheSocialSwede

Passionate about social business, enabling people and organizations develop and grow through building, sharing and reusing knowledge, through working with people, their networks, aspirations, curiosity and social capabilities. Working WITH people FOR business.

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