Social Media B2B in action

Social Media B2B in action.

This article shows how IBM has been at the forefront for a long time, although it may not be widely known or appreciated. Another tale-telling story is this clip with Jon Iwata, IBM Senior Vice President Marketing and Communications from the Kenneth Owler Smith Symposium 2010 on how companies and their communications staff must adapt to make the best out of the great potential – for success as well as for disaster – of employee activity in social media and the blogosphere.

Author: TheSocialSwede

Enabling People-Powered Businesses by developing leadership, motivation and collaboration for employee engagement. Now as independent, previously at IBM.

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