Social Streaming Music, adding another dimension to the social web

I admit it, I’m a Spotify addict.

I have always loved listening to music and have a rather eclectic taste, I think. My Spotify playlists contain a great variety but with a certain lack of Death Metal, Opera and Country. If you find that among my playlists, I blame my kids.

Probably the first music service I used was Pandora and I still love the concept of the music genome project, but when faced with copyright issues a couple of years ago, Pandora chose to exclude all of us outside of the US from using their service.  I strongly suspect Pandora management regret deeply today that they didn’t persist in the fight to cut through the legal rigmarole. By excluding the rest of the world, they left the field free for others to build their strength and later to attack Pandora on their home turf.

Instead I use:

All of them are more or less straightforward internet radios, but Spotify is more. They have managed to get embedded in social networks left, right and center.

First and foremost, there’s the Spotify integration with Facebook. Provided my friends and I have linked our Spotify accounts with Facebook, I can “eavesdrop” on their playlists and get inspired by what they are listening to right now. Becoming aware of the music taste of your friends adds another dimension to the friendship. It helps you discover new music and artists, and get reminded about some that you have forgotten about too.

This way, I have both discovered and rediscovered great music. I have also found an old friend from high school who is the first to display a more eclectic taste of music than mine. He has opera and heavy metal too.

On top of that, you can send – of course – links to both tracks and playlists to friends and followers on both Facebook and Twitter, and within Spotify itself of course. There are independent sites for sharing playlists and recently Spotify have taken the venture into the platform space and open up for others to write apps within the infrastructure itself. On top, they have added, even more recently, a player for embedding on websites to play Spotify tracks within your site, as I saw on Mashable the other week.

What will be next?

Hopefully an agreement with some of my old heroes; The Beatles, Led Zeppelin and Frank Zappa.

Author: TheSocialSwede

Passionate about social business, enabling people and organizations develop and grow through building, sharing and reusing knowledge, through working with people, their networks, aspirations, curiosity and social capabilities. Working WITH people FOR business.

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