Social Bookmarking – the Ugly Duckling of Collaboration

Blogging, Status Updates, Sharing Documents, Images and Film Clips, Pinning Pictures – all great things you can do using social tools, on the internet and sometimes also within the firewall on your intranet if you have the right employer.

One aspect of collaboration that is often overlooked is social bookmarking. To the extent even, that I feel compelled to explain the simple, yet appealing, logic behind it.

  1. Whether you use Favourites in Explorer or Bookmarks in Firefox or any of the other internet browsers, you only use them when you’re online. Right?
  2. As you only use them online, why not also save them online instead of in your local browser? Doing so may enable you to reach your bookmarks from any computer or even from your mobile device. Practical in any case, but especially when you make a hardware switch or have a crash.
  3. If you’re ok with saving them online, why not also share them with others while you’re at it. Particularly as it mean no extra effort for you.

I think we all agree that having knowledge yourself is great but becoming an increasingly impossible task with the volumes available and needed in modern society. Knowing where and how to find it has become a key quality. Expressing it differently: having knowledge at your fingertips comes in a close second to having it in your head.

Coupling that with the influence and reputation gained by sharing knowledge (or in this case – where to find it), social bookmarking becomes an obvious win-win activity. Maybe even win-win-win. You find stuff. Others find stuff. Your reputation grows.

On the internet, Delicious has been around for many years now. I have used it myself since 2004. Ownership has changed hands a couple of times and it is probably not all that easy to make money by providing the service, a probably explanation behind the apparent lack of attention to it and development of it over several years. But I greatly appreciate it although I think they could do much more with the iPhone app.

Google+’s +1’s (tricky to write, that one) wouldn’t require much additional features to become a serious competitor or even simply steamroll Delicious. Just promote it as a service in its own right, make it searchable and you’ve got it. I’m puzzled by why Google don’t.

Inside the firewall, the benefits and possibilities become even greater and more visible. As I work for IBM, I have the pleasure of being able to work with IBM Connections in my daily work life. As the primary business benefit of social bookmarking is ease of access to knowledge verified by peers, social bookmarking doesn’t face the same revenue challenges internally as it does externally. Also the benefits to the individual of the bookmarks not being machine specific benefits the company in case of crashes and hardware switches by reduced time waste.

In such a comprehensive collaboration environment as IBM Connections, social bookmarks become even more powerful. Have a look at the bookmarking dialogue below.

Social_bookmarks

As you can see, it doesn’t stop at me being able to bookmark publicly (default) or just for myself (option). I also get tagging suggestions; both recommended and used by others for this page but also, assuming that I tend to bookmark things related to favourite topics of mine, tags used recently by me for other bookmarks. Great time-savers and ways to establish de-facto standards, no?

As if that wasn’t enough, as I save my bookmark I can post that bookmark in a multitude of places: in communities I am a member of, in blogs and in any of my Activities (i.e. the in-built, light-weight task handling system that I have come to use to manage my entire work life). So, not only can I make my bookmark available for anyone who happens to search for something with those tags but I can promote it to communities, blogs and activities where I think people may be particularly interested in the topic at hand.

Topping it all up, internal social bookmarks can very well be used to improve the search function, usually a pain point of intranets. The search algorithm is supplemented by the preferences and categorization (tags, that is) made by people who have appreciated content.

And yes, of course, the social bookmarks in IBM Connections can be applied to content both inside and outside of the firewall.

There may be other social intranet systems available with social bookmarking, but I don’t know of any other, especially not with such comprehensive features.

Author: TheSocialSwede

Passionate about social business, enabling people and organizations develop and grow through building, sharing and reusing knowledge, through working with people, their networks, aspirations, curiosity and social capabilities. Working WITH people FOR business.

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