I too, have read the research claiming that headlines/tweets promising a list with a set number (figure, not in text) of <reinforcing adjective> things to read/to do (or avoid) to produce some desirable result.
Here’s why they rather turn me off, than on.
- Everybody else does. I’m not questioning the research saying that clicks increase. But what works well when a few people do it may not work as well when everybody does
- How original do you look really, when you keep using the same formula over and over?
- It tells me that clicks is what makes you tick, not sharing great knowledge or spreading bright ideas. You’re merely a crowd pleaser, regurgitating what you have read elsewhere, in list form – or at least, that is what your headlines tell me. If you’re the Real McCoy, it’s a pity your headlines scare me away
- If I feel this way, how many others do too? If #3 actually applies, can you afford the risk of turning clickers away this way?