4 great reasons not to write headlines or tweets like this one

I too, have read the research claiming that headlines/tweets promising a list with a set number (figure, not in text) of <reinforcing adjective> things to read/to do (or avoid) to produce some desirable result.

Here’s why they rather turn me off, than on.

  1. Everybody else does. I’m not questioning the research saying that clicks increase. But what works well when a few people do it may not work as well when everybody does
  2. How original do you look really, when you keep using the same formula over and over?
  3. It tells me that clicks is what makes you tick, not sharing great knowledge or spreading bright ideas. You’re merely a crowd pleaser, regurgitating what you have read elsewhere, in list form – or at least, that is what your headlines tell me. If you’re the Real McCoy, it’s a pity your headlines scare me away
  4. If I feel this way, how many others do too? If #3 actually applies, can you afford the risk of turning clickers away this way?
Please, next time, give me a question, a surprising fact, an intriguing expression, a double meaning, a pun, a chocking insight or just a plain, simple statement. Anything but a list of “X creative ways to bend a banana”

Author: TheSocialSwede

Passionate about social business, enabling people and organizations develop and grow through building, sharing and reusing knowledge, through working with people, their networks, aspirations, curiosity and social capabilities. Working WITH people FOR business.

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