I use three different accounts on Twitter. It’s not too much trouble, since I can handle them all in the free version of Hootsuite, but it would be easier with just one, of course.
Some people argue that you should use one twitter handle only, because you are one person and your handle is your Twitter representation of that single person.
My reason is simple: I don’t expect Twitter audiences to be overly interested in me as a person, but hopefully in the content I share. Therefore I use:
@thesocialswede for content primarily on communications, marketing, user experience, transparent ways of working, social tools and intranets – in English only
@Bjebeje for the same topics but sometimes in Swedish or for content I don’t expect to be relevant for non-Swedes
@peterbjellerup for more personal or random content
As I expect people to follow me on Twitter because they appreciate my tweets, I don’t want to disappoint or surprise them by suddenly mixing in stuff that is completely irrelevant for them. I don’t want to contribute to the chaotic noise on Twitter. My separation of Twitter handles is intended to provide my followers with interesting content on topics they care about, not to force them to get the full Peter Bjellerup story.
Relations with personal friends and acquaintances, I manage through Facebook, rather.
What do you think on this? Is Twitter about us as persons or about our content? (with the exception of celebrities, of course. But for us normal folks)