I suppose we all have received our fair share of promotional t-shirts. I suppose that most of them rarely get used, at least not for their original purpose. Mine usually end up as pajamas or for when I work in the garden or do paint work.
Except for one. Probably the oldest one. It was given to me by Wildeco, a communication agency in Sweden, specialized in financial and strategic communications in the mid nineties, i.e. about two decades ago!
So, what makes this different?
- Usually they are poor quality. This one is of great quality. (as you can tell from its’ age)
- Often they are in bright colours. This is in a discrete, versatile light grey.
- Usually they are full of BIG logos or other promotional messages, on the chest, the back or the sleeves. This has a very discrete logo that you end up tucking into your trousers. (bottom left in the picture)
Because this polo has a target audience of one: the bearer.
Other promotional t-shirts try to use us to broadcast promotion to people around us. But since they often are of poor quality and usually ugly, they end up in the drawer or in our garden where their purpose is completely lost.
This one is intended to remind me, the person wearing it, about Wildeco. The quality of the polo supposedly reflects the quality of their work. And it works. I use it more than any of the others, each time I do I recall Wildeco and now I even end up promoting them in this blog.
They thought carefully and differently when creating this polo. And they succeeded. Cudos to Wildeco for putting some extra thought behind such a mundane thing as a t-shirt giveaway.